Boomer Marketing | The 50+ Consumer

Boomer Marketing | 50+ Consumer Insight

Predictive Modeling

Digging Into Consumer Profiles Reveals A Winning Direct Response Insight

By | Boomer Marketing | The 50+ Consumer, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing | No Comments

Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…

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