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The Consumer Financial Network was an online financial services portal, exclusively sold to corporate HR departments. Seeing potential in going direct to the consumer, they intiated a search to find an agency to re-brand their services. They found DMW Direct. We created a new brand name, logo, and tagline, followed by a multi-media campaign tested in multiple media markets to prove product viability. The campaign generated over 1 million visitors to their new site, as well as "live quotes." And the response flowed in two weeks faster than their projected goal—and below the target cost per inquiry. The only thing better than a "win" is a "win-win."
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