|
A breakthrough winner, this spot not only launched The AARP Auto Insurance Program
from The Hartford on television, it helped AARP motivate an elusive younger (age 50-60)
audience to join the organization. "Pulled Over" delivered a cost-per-lead 66% lower than
projected and a lead volume that hit "overflow." A universal experience, followed by benefitdriven
dialogue and a credible spokesman, created a powerful commercial that delivered
results, won major awards, and still runs to this day!
Go to Our Work |
