People of all ages are streaming video content. Very few of us consume video the way we did not only “back in the day,” but even just a few years…
Len Zappolo, Author at DMW Direct
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…
The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable response?…
Too many soundbites talk up the “astounding” growth of web and mobile video viewing…the facts suggest good-old in home TV set viewing remains the favorite viewing platform: by a landslide.
Time and time again we hear how social media is on the rise, exploding through every demographic and walk of life, and while it may be, there is still another powerhouse that should not be ignored, especially if your audience includes the 50+ market. It’s traditional TV
I don’t say this lightly when I say that Boomers have been around for a while. I remember times when my mother would say, “You forget that I was your age.” In other words: been there, done that.
Older truly does equal wiser.
In order to meet the expectations of our Boomer generation, I’ve compiled a short list of “must-dos” when communicating with them, and they are:
Integrating DRTV and Interactive is more than simply creating a spot, a landing page and buying media. It’s about using online channels to extend the reach of your TV spots in a way that recognizes that TV “viewing” today includes far more than your offline screen. Understanding today’s environment and online opportunities provides an excellent way to extend your investment in a manner that’s trackable, measurable, and cost-effective.