All Posts By

Len Zappolo

Len Zappolo, Author at DMW Direct

Meeting Boomer Expectations

By | Boomer Marketing | The 50+ Consumer, Trends and POV | No Comments

I don’t say this lightly when I say that Boomers have been around for a while. I remember times when my mother would say, “You forget that I was your age.” In other words: been there, done that.

Older truly does equal wiser.

In order to meet the expectations of our Boomer generation, I’ve compiled a short list of “must-dos” when communicating with them, and they are:

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DRTV and Interactive Integration

By | Digital Direct Marketing, DRTV, Response Marketing, Trends and POV | No Comments

Integrating DRTV and Interactive is more than simply creating a spot, a landing page and buying media. It’s about using online channels to extend the reach of your TV spots in a way that recognizes that TV “viewing” today includes far more than your offline screen. Understanding today’s environment and online opportunities provides an excellent way to extend your investment in a manner that’s trackable, measurable, and cost-effective.

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