Meet the DMW Direct 50+Marketing Advisory Panel …

Jim Gilmartin has emerged as one of America's top experts on marketing and sales to Baby Boomer and senior customers. Drawing on over 20 years experience in business leadership, he has authored hundreds of articles on these rapidly growing, lucrative markets for many industries.

www.comingofage.com

Since 1991, Jim has provided leadership to Wheaton, IL-based Coming of Age, Incorporated, specializing in helping clients increase market share and profit in Baby Boomer and senior customer markets. Helping them capture and keep these lucrative markets, the ad agency/marketing firm provides clients with marketing strategy development, full-service traditional and online advertising agency and PR services, Website development and Search Engine Optimization and Management services, research services, sales & service improvement training, and turnkey Customer Loyalty/Affinity programs.

Jim is also a frequent conference speaker and trainer, providing entertaining and enlightening keynotes and presentations to improve marketing, sales, and service to Boomers and senior customers. His presentations emphasize the best way to get the interest of the single largest customer group with the greatest chance of converting that interest into action or a sale. Jim recently co-authored Market Smart: The Best in Age & Lifestyle Specific Design.

Current and past clients include: Humana, Inc., AT&T, Genworth Financial, AARP, Blue Cross and Blue Shield of Florida, Levitt & Sons, Nordstrom, Sunterra Resorts, Wyndemere Senior Living, Heartland Steaks, Villa St. Benedict Senior Living, Allianz Life Insurance, Fairfield Resorts International, Devonshire at PGA National, Kriebel Wells, Southern California Presbyterian Homes, Maxim Home Health, Oasis Consumer Healthcare, and others.

Learn more about Jim's firm, Coming of Age, Incorporated at www.comingofage.com

Kurt Medina brings his clients a unique blend of 25+ years of senior line direct response marketing experience with major quality DR companies, coupled with almost 20 years as an independent consultant who has worked with over 75 U.S. and foreign blue chip corporations to help them achieve their 50+ marketing goals.

KurtMedina@aol.com
www.medinaassociates.com

Kurt, President of Medina Associates, has over 45 years of direct marketing experience (both line and consulting), the last 27 of which have been directly involved with the 50+ marketplace. He is former Senior Vice President and head of the $75 million Senior Services Division at National Liberty Insurance (with Medicare Supplements as the lead product) and has been a consultant specializing in the mature market since 1991. In both capacities, he has worked with all media and has specialized in short form DRTV lead acquisition.

A partial list of his over 75 blue chip consulting clients includes Humana, MetLife, Consumer Reports, AARP, Blue Cross Blue Shield, Genworth Reverse Mortgage, PacifiCare, Equitable, Physicians Mutual, Fallon Healthcare, Hoveround, iGrandparents.com, Reader's Digest, Prudential, the Scooter Store, the Pennsylvania Association of Senior Centers, Starkey Hearing Aids and many more.

In addition to consulting for companies, Kurt also speaks regularly on mature marketing topics and presents custom 50+ seminars for a number of corporations each year. He has been heavily involved with the Direct Marketing Association and created and presented the DMA's 2-day seminar Mastering the 50+ Marketplace for over 13 years, as well as serving on the DMA Ethics Committee for six years (including one year as Chairman). Additionally he co-authored the book 77 Truths About Marketing to the 50+ Consumer, now in its 3rd Edition and published in five languages.

Charles D. Schewe, Ph.D is Professor of Marketing at the University of Massachusetts at Amherst and principal in Lifestage Matrix Marketing. Dr. Schewe has been researching and consulting on our aging population for over 30 years with a focus on understanding the marketing management implications of an aging population and assisting numerous enterprises in targeting various age groups.

www.lifestagemarketing.com
www.charlesschewe.com

In 1994 Dr. Schewe co-authored an article in American Demographics entitled "The Power of Cohorts," which helped usher in the approach of "generational cohort marketing" that has been so successful for organizations large and small. The author of over 50 articles and 13 books, including Exploring the World of Business (co-authored with Ken Blanchard) and the widely acclaimed Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care, Dr. Schewe has spoken extensively to executive groups and is a keynote fixture at conferences, focusing on differences between Boomers and older target market cohorts.

From this knowledge base, he has worked as Executive Consultant to Age Wave, Inc., a San Francisco-based consulting firm specializing in offering counsel on the implications of the aging of America.

Dr. Schewe's client engagements have included the Coca-Cola Company, Kellogg's, Spalding Sports Worldwide, International Business Machines, Kmart, RJR Nabisco, Kraft General Foods, Prudential Bache, Grand Metropolitan, Lucky Stores, Eastman Kodak, and Procter & Gamble.

Matt Thornhill is one of the most recognized thought leaders in the field of Boomer studies. Synthesizing proprietary research and third-party sources with feedback from his extensive personal network, Matt develops you-heard-it-here-first insights into Boomer consumers and charts emerging trends in their behavior.

www.boomerproject.com

In early 2003, Matt partnered with the Southeastern Institute of Research, Inc. (SIR) to bring the Boomer Project to life. He is co-author of the acclaimed new book, Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group, and he contributes columns to the Boomer Project's "Viva the Vital!" column.

He is frequently quoted by international media sources, plus Matt speaks and leads workshops at events around the country more than 40 times a year.

Check out Matt's latest thoughts at www.boomerproject.com.