Do we really need another blog on the plus 50 market?  There’s already a ton of stuff out there on Boomers and Seniors.  What they eat, wear, drink, listen to.  Why they do what they do and what makes them tick.

But that’s the point.  There’s SO much to digest – and then what do you do with it? This is the place to come to learn more about what everyone is saying and to learn how to turn that information into action.

And there’s more to this blog than the millions of “aged to perfection” Boomer Bananas. The people posting on this blog — DMW Direct colleagues — are all seasoned, dyed in the wool direct marketers.  The opinions and insights offered here come with years of experience, and tested real world results. That means everything you read here is fully ripened content…even if some of it does represent a personal opinion of one of our authors. 

And all content presented here is backed by the agency discipline of Action Marketing and building Action Brands … our agency POV on applying decades of time-tested direct marketing experience in our evolving digital world. Every activity we undertake in a day needs to translate into some reason for action.  Urging people to respond, to inquire, to apply, to buy.  And in today’s world – every medium and every form of advertising should be driving consumers in that direction.  David Ogilvy said years ago “we sell, or else.”

So come and visit us often.  We think this open forum on Action Marketing and the 50+ market will be fun and challenge conventional wisdom.

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